NOVEMBER 22, 2006 WEDNESDAY
PUBLIC TALK ON “GOOD DESIGN FOR EVERYDAY LIVING” WITH DICK POWELL OF SEYMOURPOWELL
From the world's first
cordless kettle from Tefal in
1987, to Casio's
reinvention from hi-tech
watches to sporty G-Shock
in 1991, to the most
compact cellphone from
Nokia in 1992, and to the
world's first purpose-built
hydrogen fuel cell
motorbike in 2005 –
Europe's most celebrated
design consultancy
SeymourPowell was
behind them all.
Founding partner of
SeymourPowell, Dick Powell
will be letting you in on the
secret of their success in developing everyday items that are
insightful solutions that meet both their physical and emotional
needs. To SeymourPowell, "Design is about making things better for
people. If it's not better...then it's not design."
In light of the launching of
10TouchPoints - a
nationwide effort
of improving the design of everyday things in the
public realm for better living,
DesignSingapore Council
is proud to present this
talk by Dick Powell on the
inspiration, thinking and
innovation process behind
"Good Design For
Everyday Living".
Where: 5th Floor National Library Board Building Possibility+Imagination Room
When: 1015AM - 1230PM
Admission is free. Limited seats. Please RSVP to tan_ying_ying@mica.gov.sg

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