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| About 10TouchPoints |
| 1. What are “touchpoints? |
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The parking coupon, the seat at the hawker centre, or the playground near your block – the list is endless. These are tangible bits of services we experience. They have become the ways in which we connect with the items we consume and the opportunities for services to make a connection with us. This is why they're often called ‘ touchpoints’ . It is also why these touchpoints are opportunities for design interventions. Well-designed touchpoints close the gap between what people want and need, and what organisations do.
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| 2. What do you mean by redesign in the context of 10TouchPoints? |
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| Redesign is a
reconciliation of the established and the experimental. Though new design is for the creation of new meanings, this is no reason to discard more familiar sources of meaning. 10TouchPoints is about building upon existing items, places or services with better solutions that respond to new challenges and tap on new expertise and opportunities. |
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| 3. How does 10TouchPoints plan to bridge the gap between local designers and the everyday man in the street? |
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| 10TouchPoints seeks the participation of the general public, design community and the major service providers in Singapore. It is also about bringing these different parties to work together in the redesign process. Design challenges are complex and intertwining, which makes collaboration between users, designers and owners important and the only way for problems to be solved. Designers would need to design with the people, not just to the people. |
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4. Why is the issue of raising design awareness through 10TouchPoints amongst the local Singaporean community so important? |
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| Design matters and design concerns the everyday life. When you consider that everything around us is designed, more or less successfully, you understand the importance of designers to a world made of parks, streets, buildings, rooms, objects, and signs – myriad things that can ease or frustrate our activities, that can delight or frustrate us. |
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| 5. What are the various stages of 10TouchPoints? What is each stage suppose to accomplish? |
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| l0TouchPoints is a national redesign programme that is made up of 3 interdependent phases. Phase 1 is a call for public nominations and votes for what could be better designed. Phase 2 is when the top 10 voted items are crafted into 10 design briefs for a design competition open to Singapore-based designers. Phase 3 is the review and implementation of the winning designs from the competition. |
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| 6. What is unique about this project? Is it the first of its kind in SEA/Asia? |
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Redesign projects are certainly common everywhere. But for a nationwide redesign project that involves the public, design community and major service providers on a national scale, we believe 10TouchPoints is the first of its kind in the region, if not the world. Other projects such as Design of the Times (dott07), is another region-wide design exercise in the UK, but it spans over 10 years. As a redesign exercise, 10TouchPoints is also different in terms of its element of public voting and implementing of only the winning redesigns out of a design competition.
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| 7. Is this project a one-off or will it be repeated over the course of time? |
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To develop a sensitivity and desire for good design is not an overnight process. No redesigns are necessarily perfect solutions to problems, especially with the everchanging needs and opportunities we have. We are therefore planning for 10TouchPoints to take place every few years. The way 10TouchPoints is organized will be evaluated as we progress through this first effort and will analyse and see how best we can develop it for the longer term.
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