10TouchPoints is the initiative of DesignSingapore Council. Design changes and improves lives, inspires creativity and new forms of expression. It also enhances business competitiveness in today’s crowded marketplace.
DesignSingapore Council is Singapore’s response to these propositions and opportunities. As a national initiative, DesignSingapore Council aims to place Singapore on the world map for design creativity. It looks to developing a thriving, multidisciplinary design cluster of industries and activities in Singapore that has relevance and impact globally. The initiative also aims to bring design to business boardrooms, new audiences and new markets.

The DesignSingapore Council, set up since August 2003 by the Ministry of Information, Communications and the Arts, is the public organisation for promotion and development of Singapore design.

In 2005, the Council presented SINGAPOREdge featuring 100 of Singapore’s design talents in London and launched the inaugural Singapore Design Festival with 134 events contributed by 88 partners. The Council has also taken
Singapore design exhibitions to the 2004 Venice Biennale International Architecture Exhibition, Sao Paulo Architecture Biennial in 2005, World Expo 2005 at Aichi and, most recently, the Salone Internazionale Del Mobile in April 2006.
DesignSingapore had recently presented at the Venice Biennale and London Design Festival in September 2006.
More information on the Council is available at ww.designsingapore.org.